The Concept

My Goal

ION is a bi-weekly (Tuesday & Thursday) show that covers odd local/national news on the international platform  of YouTube. The Tuesday will cover news from Thursday-Sunday, while the Thursday show will cover from Monday-Wednesday. The idea is that these stories aren't being covered by many others, so the rush to report is decreased as we are not competing as much with others.

​The show is targeted to be about 6-8 minutes, cover 3-5 news stories, depending on length and detail of each story. I will be delivering each story with the assistance of pictures and quote captions. 

The hope is to deliver the stories as if I am your friend just telling you a cool, off-the-wall story. I want it to feel like I just a regular guy starting a youtube channel. People like grass-route YouTubers. So I want high production value, but I don't want it to look like I have a sponsor right out of the gate.  

​The Old Adam James

When I first created the Adam James channel, I just wanted to post videos that I wanted to make. However, that doesn't really fit my new brand. So I will be hiding all of the existing videos on my channel. I will be adopting my introduction of "Thanks for clicking on my face! I'm Adam James..." That is how I am letting the original channel live on, on my current channel.